Inventing tomorrow – since 1985.

When ThyssenKrupp sold their Tailored Blanks business to the Chinese steel giant Wisco, the transition presented a challenge – culturally and visually. gravity created the new brand and corporate identity.

To boost corporate culture, the new identity was co-created with the leadership team. The communication strategy included a photo shoot with employees from all departments that were featured as heroes of the work place. 

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