You never know when inspiration strikes.

Wacom approached gravity to shape a new communication campaign for the pens in their Bamboo Stylus range.

gravity’s approach to the challenge was simple: Inspire, don’t persuade. Rather than explaining the technical features, the campaign aims to show users the possibilities unlocked by the different products. The whole global marketing campaign – ads, texts, product shots, a microsite, and an inspirational image video – was built with this goal in mind.