Together with Pricewaterhouse Coopers’ Automotive Institute gravity has compiled three studies outlining consumer and industry trends in Europe, the Americas, and Asia.

PwC and gravity took a qualitative research approach to create original content for the studies, learning about mobility in the homes (and cars) of consumers. The team combined the ‘soft’ data from the field with ‘hard’ quantitative analysis to craft an engaging read on behaviors and perceptions around mobility.

The studies were published during Germany’s International Auto Show (IAA) 2009, 2011, and 2013.