Now water stacks.

Indigo, a boutique hotel in Patagonia (Chile), asked gravity to design a bottle, logo, and label for their soon to be launched house-brand of bottled water: fjord. gravity created a simple, elegant bottle that evokes the beauty of glaciers and the purity of their water. Stacking multiple bottles adds a level of fascination and playfulnessand gives them a life span far beyond their original use. 

The logo and label incorporate subtle details that play on the rough charm of the Patagonian landscape. The reduced designs of the bottle and its logo leave room for boldness: the colorful band that is silk-screened on the back creates visual friction and adds character.