American appeal for a Spanish bank.

BBVA Compass asked gravity to redesign the look and feel, behavior and some of the transaction flows of their ATM Fleet graphic user interface. The result is a consistent and intuitive interface, both simplifying everyday banking transactions and further engaging customers with the brand.

While inspired by BBVA’s global CI and respecting typographic requirements, gravity had to generate a visual language that resonated better with the US audience. New icon sets, buttons and behaviors were generated and implemented onto the proven Banker Link UI mechanisms. All specifications and assets were detailed in extensive support documentation.