How to infuse a car clinic with real life.

Audi approached gravity to help shape a car clinic for a new concept study. We completely redesigned the clinic experience by creating a space that enables participants to engage with relevant use scenarios. By offering every-day props, visuals and video, we managed to establish a link to real life situations, thus adding a valuable human-centered focus to the car concept testing. To accomplish even greater in-depth results, we collaborated with a traditional research agency and evaluated both qualitative and quantitative data for our final report.