The “Art of Dreams” initiative began as our response to a global brief from Porsche: create a campaign that speaks to the new luxury consumer and the brand’s status as many people’s lifelong dream car.

Our foresight work pointed to a shift: today’s luxury is less about status, more about connoisseurship, culture, and real-world experience. That insight became the foundation for “The Art of Dreams,” a concept built around immersive, artist-driven installations staged in cities like Paris, Singapore, Miami, and at Milan’s Salone del Mobile.

Gravity led the development and execution of three standout works: Cyril Lancelin’s “Remember Your Dreams,” Ruby Barber’s “Everwhereness,” and Chris Labrooy’s “Dream Big.” Each piece invited audiences to engage, reflect, and connect with the power of imagination.