PwC brought us in to conceptualize their next Smart Mobility Space for IAA, one of the world’s biggest mobility trade fairs. The brief: design a calm, inviting zone that stood apart from the noise and chaos of the rest of the fair. A place to pause, recharge, and engage with fresh thinking around the future of mobility.

Following a deep-dive workshop with PwC partners, we developed a concept anchored in architectural beauty and soft interaction. The centerpiece: a circle of suspended fabric swings that invited visitors to sit, connect, or just unwind—bringing a playful, human touch to a typically buttoned-up environment.

Gravity led the development and execution from sketch to real space, guiding every step through to launch.