How do you talk about work you're not allowed to talk about?
As we are a young agency working in the field of innovation, we cannot share any current work in detail. But we can give you a general impression. No pictures, yet. Sorry.
Channel Marketing Concepts
A FMCG company approached gravity with a unique challenge: growing their top-selling product's business in a specific sales channel, a channel with very peculiar dynamics.
Together with the client, gravity developed marketing concepts around their top-selling product that managed to talk to the consumer without the need for the channel to change anything. Through this, gravity managed to help the client transform their mind set with regard to that channel.
Product Innovation
A big international player of construction infrastructure asked gravity to help them innovate around their core product. The project was approached in two ways - to develop innovations in the product itself, which would affect its installation process, as well as to identify innovation potential in that process, that would affect the product.
Customer Identity Statement
For an international client who already uses their brand identity statement as a guiding principal for almost every decision - regarding product, human resources, CSR, or marketing - gravity developed a complementary "customer identity statement". This will help implement customer characteristics into future product and brand development.
Co-Creation Workshop
For a media client gravity developed and facilitated a workshop format that helped the client better understand a particular target group - digital natives - and create media concepts for them. The workshop concept is based on co-creation, i.e. enabling media professionals and members of the target group create concepts together.
Market Understanding
An ingredient supplier approached gravity to help with the strategic direction of one of their business units. Through qualitative research gravity helped the client understand the motivations and views of their product's end-customers and sharpen their strategic approach in the category accordingly.