We believe in the simple principle "garbage in, garbage out" - the better the input for any given project, the better the chances its output will be great.

Our process is flexible and we don't strive for 1-size-fits-all.
But our projects usually include 4 modules:

Input: Understanding of what the world is like
of your customers, your business partners, your value chain, your own organization, and the stakeholders in your eco-system. Our methods are qualitative. Our sampling numbers are small. We believe in the power of dialogue, not questionnaires.

Input: Strategy of who to become in that world
by identifying opportunities for your development, by deciding on which path fits your organization, your brand, and your customers best, and by creating an energetic vision of your future business. We can give you options. And we promise we'll give you an honest opinion.

Output: Tangible Expression of how that strategy comes to life
in new products, services, and experiences, how it looks, what it feels like, and how it is backed by business models and marketing measures. We make concepts real and concrete early on.

Output: Story to tell the world
in order to express your philosophy, transport your value propositions, and connect with people. Stories become the common denominator and social glue that bind people together. Told right, stories are everything.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 

Learn more about human-centered innovation?
Take a look at this article by Alex and Margarete (sorry, German only):

"Design Thinking - Kreativität als Methode"
von Alexander Grots und Margarete Pratschke
erschienen in: Marketing Review St. Gallen 02-2009
Verstehen, was Design Thinking ist und wie es funktioniert? Alex und Margarete erklären die einzelnen Schritte der Methode und geben Hintergrundinformationen. Human-centered Innovation einmal wissenschaftlich beleuchtet.
>> Artikel herunterladen